
The brief
Oriental family. Built for Automotive spaces.
Lemon over Birch. Musk closes the room. Three movements, no excess.A study in oriental register. Three movements, no excess.Noir answers one brief: depth without decoration. Lemon arrives first, spiced and resinous. Birch carries the heart, resinous through the middle. Musk and ambergris close the room. The scent reads as heritage interior, not gift shop.Three movementsOpens on lemon.Lemon · Pineapple · Bergamot · Blackcurrant · AppleTen to twenty minutes. Spiced and warm. The opening reads as ceremony, not perfume.Carries on birch.Birch · Jasmine · RoseTwo to four hours. Resinous and dense. Holds without bloating.Closes warm and held.Musk · Ambergris · Patchouli · VanillaSix to twelve hours. Amber and resin hold the floor. Reads as depth, not residue.Reads as Heritage Ceremony After dark Evening interior Where it works High-end fashion — Bridal and couture flagships 1,000–4,000 sqft. Reads as ceremony without being literal. Couture · Bridal floor Hotel lobbies — Five-star arrival zones 2,000–8,000 sqft. Runs continuously through HVAC. Reads as the property's signature. Lobby · Reception Premium retail — Boutique and flagship retail 800–4,000 sqft. Reads as brand signature, not air freshener. Boutique · Flagship Boutique retail — Independent floors 400–1,500 sqft. Brand signature without crowding the room. Boutique · Flagship Specifications Scent family: Oriental, Woody Olfactive family: Fruity-Smoky (Chypre) Intensity: High (5/5) Best for: 1,500–8,000 sqft Format: 100ml bottle · 400ml bottle · 5ml discovery kit sample Cartridge life: 30–60 days Compliance: IFRA certified · phthalate-free
Smells like auto, automotive showrooms, energising.

