One team owns the brief, first sniff to fifth-year refill.

Harsim founded Airosyn Perfusia Private Limited in Mumbai in 2024. He runs brand, sales, product, and service directly. He spent seventeen years in luxury retail at Ermenegildo Zegna. He learned how a brand reads at the door, on the floor, and at the till. Earlier he worked in banking and financial services. That work taught him to measure what most scent vendors only describe. Airosyn applies both. Sell scent as a measured system. Hold the signature steady across every property and every year.

“Scent is the only brand asset most companies do not measure. We built Airosyn to make it measurable, repeatable, and ours.”